The focus on "rational" value maximization on individual bets is doubly blind: - First, you and I might have different utility functions which are based on valu

The focus on "rational" value maximization on individual bets is doubly blind: - First, you and I might have different utility functions which are based on valuing outcomes differently; if utility functions are different, there may not be a single "most rational" choice - Second, a single bet is a single bet, but investing in a company or following a specific policy is more like staking a gambler to make a sequence of bets.