I agree with the thesis of this post. A blog does work as a search query to find people. But some queries are easier to write than others. For example this blog

I agree with the thesis of this post. A blog does work as a search query to find people. But some queries are easier to write than others. For example this blogger hit a key niche with discussing Ivan Illich and systems thinking. Both "Ivan Illich" and "Systems Thinking" are pretty good search terms on their own. Someone who sees those knows pretty fast if they are interesting topics. If the content is good, you're good. By contrast, let's take one of the key questions I am tackling in about a week in my blog at https://rationaldino.substack.com/ https://rationaldino.substack.com/. "How can we avoid cognitive biases when thinking about things we care about?" I believe this is much harder. The problem is that it is adjacent to more obvious topics that are more discussed. For example there are long lists of cognitive biases and intellectual fallacies that you can find. On the one hand, they form a taxonomy where the boundaries are not clear. On the other hand, I see very basic things missing from the taxonomy, like our tendency to take sides. And such taxonomies don't generally address how we can proactively avoid the emotional roots of our biases. On the other hand, there are plenty of discussions about ways in which avoiding caring too much can improve our thinking. A lot of it is good advice. For example both http://www.paulgraham.com/identity.html http://www.paulgraham.com/identity.html and https://blog.codinghorror.com/the-ten-commandments-of-egoless-programming/ https://blog.codinghorror.com/the-ten-commandments-of-egoles... have been helpful to me. But I have a limited ability to not care about having made mistakes as a husband and father. While I agree that avoiding emotional overwhelm helps thinking, that advice is not very actionable for what I actually care about most.