Hyundai and Kia are "tech-bro tier companies"? Just what is a "tech-bro" nowadays? I used to think it was someone who worked in tech just for the money, not car

Hyundai and Kia are "tech-bro tier companies"? Just what is a "tech-bro" nowadays? I used to think it was someone who worked in tech just for the money, not caring about whether or not the underlying technology was interesting, or whether or not the technology had a deleterious effect on others. Now I'm not sure. I keep seeing the term used to vaguely describe "people in tech that I don't like."