5 ms·

Anybody have any idea of what percentage of viewers skip watching their target YouTube video when they get an ad in front of it or abandon it when presented wit

Anybody have any idea of what percentage of viewers skip watching their target YouTube video when they get an ad in front of it or abandon it when presented with an ad midway through? Seems like anyone who wants their video to get maximum exposure would want to eliminate ads for anyone who's willing to watch it and should be able to buy out the ads on their end.

lazybreather 3y ago
Works for channels looking to only promote something else. But majority of content on YT is to make money to the creator. Ads is the sole source of any revenue there, comsidering the ad revenue share model. Or the premium subscription revenue share. Either way it hard to do away with ads in still booming creator economy.
- MezzoDelCammin 3y ago
  "Ads is the sole source of revenue" is plainly wrong, unless You're maybe just beginning. Looking at some breakdowns (strangely, quite a few channels publish them) the ad revenue seems to be just a minor slice these days. The actual income is either from sponsorship, Patreon, merch, or just plain "advertising yourself" (seemingly the case of many photo/videography channels). It's not too much of a stretch to say YouTube ads are detrimental to any of these revenues.
  - specproc 3y ago
    Aye, kinder forms of advertising are a common youtube genre. Like videos demoing tech, company made tutorials etc.
    - flir 3y ago
      "Works for channels looking to only promote something else"?
- AniseAbyss 3y ago
  [dead]
globalnode 3y ago
if youre looking at a sample of me, its 100% ;)
- alpaca128 3y ago
  In my case it's closer to 1%. Sponsorblock + uBlock Origin gets rid of practically all ads on the platform. Including the ones embedded by the video creator, which makes it even better than YouTube's subscription.
deleted 3y ago
[deleted]
Applejinx 3y ago
No, and I'll tell you why: your video does not exist in a vacuum or some idealized free market of passing observers who are themselves free to see it or not, view it or not, and so on. You're posting from within YouTube and engagement largely depends on getting YouTube to show it to the largest possible demographic, which in turn must respond by seeing and then viewing the video. It's a symbiotic thing: it has to start with YouTube algorithmically deciding your video is going to be popular and that they stand to benefit from it being popular, and then the audience justifying this assumption. This is why you can get YouTube hammering you with particular video suggestions: it's decided that video is going to be popular and insists on you giving it a watch. It'll try for a while even if you don't bite. The FIRST step here is YouTube deciding your video is going to be popular in such a way that it will benefit them. They've recently taken steps to remove people's ability to even specify that they don't want to run certain kinds of ads: my assumption has been that this pressure was already in place, and that they favored video makers who went along with what YouTube wanted, namely default ad pressure as they define it, mid-rolls and so on. I would say that outside of external regulatory pressures, YouTube will punish video makers who don't serve YouTube's ad purposes to the fullest extent. I observe this myself, and have got about 10k subscribers by now in spite of very non-clickbaity, obscure content with low-pressure thumbnails and editing. That's my approach: I will use ad blockers personally, and expect my audience to be more predisposed to using ad blockers, while also turning over my video output to the preferences of YouTube with the understanding that if I don't comply, YouTube will punish me for it. It's pretty trivial to algorithmically scan a thumbnail to see if it says 'AMAZING' in big letters, or has striking value and hue contrasts, and then hype such videos more than the others on the grounds that they're better able to get clicks and thus ads. It's still fairly trivial to scan the video and see whether it's cutting from shot to shot more than once a second, and then hype such videos more than the others on the grounds that zoomers want it that way. Whether you click the 'enable mid-roll ads' checkbox is the MOST trivial signal you can send YouTube about whether you're serving their interests. It's direct interaction with their algorithm, intended to withhold something from which they make money. The idea that they don't respond to this signal is kind of ridiculous. So… you've got it backwards. The audience might like not getting badgered with ads, but if you're a YouTuber you don't serve your audience, you're working for YouTube or they'll literally take your audience away from you. You serve them first and they are your boss.

lazybreather 3y ago

Works for channels looking to only promote something else. But majority of content on YT is to make money to the creator. Ads is the sole source of any revenue there, comsidering the ad revenue share model. Or the premium subscription revenue share. Either way it hard to do away with ads in still booming creator economy.

MezzoDelCammin 3y ago
"Ads is the sole source of revenue" is plainly wrong, unless You're maybe just beginning. Looking at some breakdowns (strangely, quite a few channels publish them) the ad revenue seems to be just a minor slice these days. The actual income is either from sponsorship, Patreon, merch, or just plain "advertising yourself" (seemingly the case of many photo/videography channels). It's not too much of a stretch to say YouTube ads are detrimental to any of these revenues.
- specproc 3y ago
  Aye, kinder forms of advertising are a common youtube genre. Like videos demoing tech, company made tutorials etc.
  - flir 3y ago
    "Works for channels looking to only promote something else"?
AniseAbyss 3y ago
[dead]

globalnode 3y ago

if youre looking at a sample of me, its 100% ;)

alpaca128 3y ago
In my case it's closer to 1%. Sponsorblock + uBlock Origin gets rid of practically all ads on the platform. Including the ones embedded by the video creator, which makes it even better than YouTube's subscription.

deleted 3y ago

[deleted]

Applejinx 3y ago

No, and I'll tell you why: your video does not exist in a vacuum or some idealized free market of passing observers who are themselves free to see it or not, view it or not, and so on. You're posting from within YouTube and engagement largely depends on getting YouTube to show it to the largest possible demographic, which in turn must respond by seeing and then viewing the video. It's a symbiotic thing: it has to start with YouTube algorithmically deciding your video is going to be popular and that they stand to benefit from it being popular, and then the audience justifying this assumption. This is why you can get YouTube hammering you with particular video suggestions: it's decided that video is going to be popular and insists on you giving it a watch. It'll try for a while even if you don't bite. The FIRST step here is YouTube deciding your video is going to be popular in such a way that it will benefit them. They've recently taken steps to remove people's ability to even specify that they don't want to run certain kinds of ads: my assumption has been that this pressure was already in place, and that they favored video makers who went along with what YouTube wanted, namely default ad pressure as they define it, mid-rolls and so on. I would say that outside of external regulatory pressures, YouTube will punish video makers who don't serve YouTube's ad purposes to the fullest extent. I observe this myself, and have got about 10k subscribers by now in spite of very non-clickbaity, obscure content with low-pressure thumbnails and editing. That's my approach: I will use ad blockers personally, and expect my audience to be more predisposed to using ad blockers, while also turning over my video output to the preferences of YouTube with the understanding that if I don't comply, YouTube will punish me for it. It's pretty trivial to algorithmically scan a thumbnail to see if it says 'AMAZING' in big letters, or has striking value and hue contrasts, and then hype such videos more than the others on the grounds that they're better able to get clicks and thus ads. It's still fairly trivial to scan the video and see whether it's cutting from shot to shot more than once a second, and then hype such videos more than the others on the grounds that zoomers want it that way. Whether you click the 'enable mid-roll ads' checkbox is the MOST trivial signal you can send YouTube about whether you're serving their interests. It's direct interaction with their algorithm, intended to withhold something from which they make money. The idea that they don't respond to this signal is kind of ridiculous. So… you've got it backwards. The audience might like not getting badgered with ads, but if you're a YouTuber you don't serve your audience, you're working for YouTube or they'll literally take your audience away from you. You serve them first and they are your boss.