In the short term, there will be ways around Youtube's ad technology. But in the not too distant future, it will be painful enough to not really be viable for

In the short term, there will be ways around Youtube's ad technology. But in the not too distant future, it will be painful enough to not really be viable for the vast majority of people. If we truly want a way to reward content creators, and avoid the rent-seeking and privacy disrespecting behavior of Google, a much larger conversation really needs to be had. They enjoy a very strong first mover advantage, coupled with the benefit of almost insurmountable network-effects. There's no obvious answer.