6 ms·

How do you balance that ethically against the content creators who have decidedly smaller market caps? I’m not judging by the way I’m just curious your thought

How do you balance that ethically against the content creators who have decidedly smaller market caps? I’m not judging by the way I’m just curious your thought process.

toomuchtodo 3y ago
I donate to them directly. Zelle, Venmo, Patreon, whatever can get them fiat.
xkqd 3y ago
I can only speak for myself, but there's a strong chance most content consumers don't weight heavily towards a content creator's livelihood. While I recognize that it's significant work to be a content creator, I also don't necessarily hold it as high as any other 9-5 job. As a result, my ethnical scale weighs heavily against the ad-sponsored profit machines - 1T MegaCo, or YouTube channels pushing products. For the creators who I do extract definitive value from (how-tos, DIY, teachers, etc), I'll donate directly or subscribe to a Patreon for a bit of time.
- jfdbcv 3y ago
  I don't think Patreon is an effective solution. People only have a limited Patreon budget and I'm sure it skews towards large YouTubers and is pretty winner take all. There's a three way ecosystem: the content creator, Google and the consumer. Money can only enter the system through either ads or premium subscriptions.
  - lolinder 3y ago
    Other parties involved: * Patreon (already mentioned, money definitely enters the system through here) * Sponsors (VPNs, CuriosityStream, Brilliant, etc.) * Nebula (a premium subscription for a non-Google service) * Merch companies * Book sales Google would love for you to think it's a three-way system and they're the one and only middle-man who can help you to fund creators you like, but it's completely and totally false. Pushing their monopolistic line as if it were the truth does nothing to help the creators, it only helps Google.
    - jfdbcv 3y ago
      Patreon = video consumer pays Sponsers = another word for advertisers Nebula = consumer pays again (similar to yt premium) The only exceptions are merch and book sales, which only a small amount of big YouTubers have access to. Wouldn't it be nice if you could pay a monthly subscription, and any video you viewed gave the creators a small fraction?
      - lolinder 3y ago
        You're moving the goalposts. I was replying to this: > There's a three way ecosystem: the content creator, Google and the consumer. Patreon is a different company than Google. So is Nebula. Sponsors pay the creator directly and don't go through Google. > Wouldn't it be nice if you could pay a monthly subscription, and any video you viewed gave the creators a small fraction? Yes, and I'm very happy with my Nebula subscription, thank you very much. It's nice to know that I'm contributing to creators without contributing to the centralization of the web.
        jfdbcv 3y ago
        Sorry, I realized I was wrong with my initial comment. It's actually a 4 party system: the content consumers + ad companies on one side, with the platform and content creators on the other. But yes, I think we are in agreement overall. If the money can't flow in through ads, the consumers need to pay the platforms and creators directly.
tyre 3y ago
Direct donations are a much, much better way to engage and support creators. The marginal Youtube view is worth ~$0 and relying on views for ad impressions skews incentives toward clickbait.
- realprimoh 3y ago
  So how much did you donate last month to your favorite creators?
- t-writescode 3y ago
  Content creators make quite a lot more money through their YouTube Premium viewers than through their ad-sponsored viewers; so, if they don't have a patreon or merch, YouTube Premium is the best way to support them.
- charcircuit 3y ago
  Clickbait aka good marketing is always going to be important regardless of the monetization model for a video creator.
serf 3y ago
personally what I do is consider all of the non-profit material that has been uploaded to youtube gratis that they've decided to profit off of in various different ways, even though they have had no part in the cost or creation of the material.
bmitc 3y ago
I suppose the same way a company makes trillions stealing and reselling personal data of billions of people.
Nadya 3y ago
I support the content creators I care about directly (or as directly as possible through services like Patreon or ko-fi. Others I might consume the content of but it is by no means deemed important to me. Even a one off $5 payment is more than they'd ever make off of me via ad revenue even if I watch every video on their channel for years. I host a lot of things out of pocket with the sole intention being to share them - not to profit off of them. I recognize that this is a privilege not everyone has but the internet was much better off when the incentive to create content was to share with other people even of it was at a personal loss. Now the incentive is what can go viral, get the most clicks, and be just clickbaity enough that people keep clicking but not clickbaity enough that people stop clicking. No thank you. If that is what the internet is I'd rather it die off so I don't really care if I'm contributing towards it dying or not.
treyd 3y ago
Content creators are being compensated increasingly through alternative means like Patreon, Nebula, sponsorships, merchandise, etc.
mufti_menk 3y ago
Being a youtuber is a hobby, not a job. They do not deserve to be paid.
- mapt 3y ago
  You aren't a real person, and don't deserve opinions. My grandfather always said - "Bold assertions dismissing other people as unworthy will get you everywhere in life, you ungrateful little shit - that's all the birthday present you deserve".
  - mufti_menk 3y ago
    I'm a CEO, my opinion decides whether my workers can feed their families this month
    - nickthegreek 3y ago
      Your workers decide if your business continues to exist.

How do you balance that ethically against the content creators who have decidedly smaller market caps? I’m not judging by the way I’m just curious your thought process.

toomuchtodo 3y ago

I donate to them directly. Zelle, Venmo, Patreon, whatever can get them fiat.

xkqd 3y ago

I can only speak for myself, but there's a strong chance most content consumers don't weight heavily towards a content creator's livelihood. While I recognize that it's significant work to be a content creator, I also don't necessarily hold it as high as any other 9-5 job. As a result, my ethnical scale weighs heavily against the ad-sponsored profit machines - 1T MegaCo, or YouTube channels pushing products. For the creators who I do extract definitive value from (how-tos, DIY, teachers, etc), I'll donate directly or subscribe to a Patreon for a bit of time.

jfdbcv 3y ago
I don't think Patreon is an effective solution. People only have a limited Patreon budget and I'm sure it skews towards large YouTubers and is pretty winner take all. There's a three way ecosystem: the content creator, Google and the consumer. Money can only enter the system through either ads or premium subscriptions.
- lolinder 3y ago
  Other parties involved: * Patreon (already mentioned, money definitely enters the system through here) * Sponsors (VPNs, CuriosityStream, Brilliant, etc.) * Nebula (a premium subscription for a non-Google service) * Merch companies * Book sales Google would love for you to think it's a three-way system and they're the one and only middle-man who can help you to fund creators you like, but it's completely and totally false. Pushing their monopolistic line as if it were the truth does nothing to help the creators, it only helps Google.
  - jfdbcv 3y ago
    Patreon = video consumer pays Sponsers = another word for advertisers Nebula = consumer pays again (similar to yt premium) The only exceptions are merch and book sales, which only a small amount of big YouTubers have access to. Wouldn't it be nice if you could pay a monthly subscription, and any video you viewed gave the creators a small fraction?
    - lolinder 3y ago
      You're moving the goalposts. I was replying to this: > There's a three way ecosystem: the content creator, Google and the consumer. Patreon is a different company than Google. So is Nebula. Sponsors pay the creator directly and don't go through Google. > Wouldn't it be nice if you could pay a monthly subscription, and any video you viewed gave the creators a small fraction? Yes, and I'm very happy with my Nebula subscription, thank you very much. It's nice to know that I'm contributing to creators without contributing to the centralization of the web.
      - jfdbcv 3y ago
        Sorry, I realized I was wrong with my initial comment. It's actually a 4 party system: the content consumers + ad companies on one side, with the platform and content creators on the other. But yes, I think we are in agreement overall. If the money can't flow in through ads, the consumers need to pay the platforms and creators directly.

tyre 3y ago

Direct donations are a much, much better way to engage and support creators. The marginal Youtube view is worth ~$0 and relying on views for ad impressions skews incentives toward clickbait.

realprimoh 3y ago
So how much did you donate last month to your favorite creators?
t-writescode 3y ago
Content creators make quite a lot more money through their YouTube Premium viewers than through their ad-sponsored viewers; so, if they don't have a patreon or merch, YouTube Premium is the best way to support them.
charcircuit 3y ago
Clickbait aka good marketing is always going to be important regardless of the monetization model for a video creator.

serf 3y ago

personally what I do is consider all of the non-profit material that has been uploaded to youtube gratis that they've decided to profit off of in various different ways, even though they have had no part in the cost or creation of the material.

bmitc 3y ago

I suppose the same way a company makes trillions stealing and reselling personal data of billions of people.

Nadya 3y ago

I support the content creators I care about directly (or as directly as possible through services like Patreon or ko-fi. Others I might consume the content of but it is by no means deemed important to me. Even a one off $5 payment is more than they'd ever make off of me via ad revenue even if I watch every video on their channel for years. I host a lot of things out of pocket with the sole intention being to share them - not to profit off of them. I recognize that this is a privilege not everyone has but the internet was much better off when the incentive to create content was to share with other people even of it was at a personal loss. Now the incentive is what can go viral, get the most clicks, and be just clickbaity enough that people keep clicking but not clickbaity enough that people stop clicking. No thank you. If that is what the internet is I'd rather it die off so I don't really care if I'm contributing towards it dying or not.

treyd 3y ago

Content creators are being compensated increasingly through alternative means like Patreon, Nebula, sponsorships, merchandise, etc.

mufti_menk 3y ago

Being a youtuber is a hobby, not a job. They do not deserve to be paid.

mapt 3y ago
You aren't a real person, and don't deserve opinions. My grandfather always said - "Bold assertions dismissing other people as unworthy will get you everywhere in life, you ungrateful little shit - that's all the birthday present you deserve".
- mufti_menk 3y ago
  I'm a CEO, my opinion decides whether my workers can feed their families this month
  - nickthegreek 3y ago
    Your workers decide if your business continues to exist.