This is a very different (but important) point to the one the OP was making though, which was freely playing with the "it'll totally kill you" imagery in the wo

This is a very different (but important) point to the one the OP was making though, which was freely playing with the "it'll totally kill you" imagery in the wording. People complain when "the other side" is loose with the truth, then freely do it themselves when it suits.