> People have plenty control over what content they see (via follows, blocks, hides, downvotes etc), and existing social media companies are exceptionally good

> People have plenty control over what content they see (via follows, blocks, hides, downvotes etc), and existing social media companies are exceptionally good at figuring out how to show them more of the content they want. Edward Teach (ie The Last Psychiatrist) has this concept that it's not what we want, but how we want that really matters. We have the illusion that we have agency because there's so much variation in what we want, but when you look at how we want, it's all served up in the same way. He uses porn as an example, where you can have any fetish you want, but how you fulfill that want is by scrolling though "content" on one of a handful of near-identical websites. It applies equally so news and social media. The "what" is diverse, the "how" is hegemonic.