Favorable in that they may support your acquisition of power. Almost never favorable at a human or family level. So if all you care about power, they media is

Favorable in that they may support your acquisition of power. Almost never favorable at a human or family level. So if all you care about power, they media is a great ally. If you also have ordinary human desires, like not having a constant mob of haters saying horrible things to you and your family, then the media is not great. In other words, the media filters out most normal people from politics by the sheer horrribleness of the process.