Particularly among self-help books, there are a lot of books that are about two pages of content, surrounded by 100 pages of pointless fluff and examples. Peopl

Particularly among self-help books, there are a lot of books that are about two pages of content, surrounded by 100 pages of pointless fluff and examples. People just aren't willing to pay for 5-page books, but if what you're saying is good enough they are willing to tolerate incredible amounts of filler and still rave about your book. I guess that's what he's talking about, even if there are a lot of books where the length is more than justified.