The article could be interpreted as advertising, if the person is perceived to have an interest. If the "effective altruism" people seem to enjoy being labeled

The article could be interpreted as advertising, if the person is perceived to have an interest. If the "effective altruism" people seem to enjoy being labeled as such (as opposed to just generic altruist/normal human beings) the articles talking about their method start sounding like advertising. I like the utilitarian idea and using evidence and reason, but as an engineer I apply it anyhow for many things, so giving it a specific name for the case of "altruism" seems ... strange. Never crossed my mind to write an article "everybody should be an engineer because then you would use more evidence and reason in your daily life".