This is somewhat interesting. YouTube seemingly started losing enough money to ad blockers to start caring to combat them seriously, and the number of ad blocke

This is somewhat interesting. YouTube seemingly started losing enough money to ad blockers to start caring to combat them seriously, and the number of ad blocker install/uninstalls supports that there are very many folks interested in blocking ads. I’m not sure of where this will end up but I can only see hatred for ads and adoption of ad blockers increasing over time. I’m not sure YouTube will win this war. The nice thing is that YouTube is now forcing ad blocker devs into attrition, or to try harder and innovate. I suspect the latter will be the result and YouTube/other ad providers will have an even harder time combating it. Disclaimer: I pay for YT premium but also run a combo of extension and DNS based blockers. Premium is mostly so that I don’t have to care about ads on the many devices I use, though their change in stance is making me rethink the subscription