> Why would it make more sense for car companies to target more niche segments for electric vehicles? This thread is about failed EV plans, so I guess with hin

> Why would it make more sense for car companies to target more niche segments for electric vehicles? This thread is about failed EV plans, so I guess with hindsight we should be saying that targeting the mainstream segments didn't make much sense. But I guess if you want some reasons - niche segments are poorly served. A "pretty good" EV should stand out; in a highly competitive market a "pretty good" EV is one of the worst choices available. Niche segments are not high volume. You don't need a battery gigafactory to meet demand. You won't have multi-year waitlists and huge dealer markups that turn definite buyers into angry non-customers.