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No one wants to buy the 80-100k stuff they want you to buy. You need to have reasonable EVs priced in the 20-40k range. People keep buying up all the bolts and
by huytersd 3y ago
No one wants to buy the 80-100k stuff they want you to buy. You need to have reasonable EVs priced in the 20-40k range. People keep buying up all the bolts and for some reason Chevy won’t make enough of them. The f-150 lightning was back ordered before they raised the prices 1.5 years ago from a relatively affordable 42k to whatever it is now (closer to 60k for the base model I think).
- oaiey 3y agoYes, this is exactly the point. 10 years ago I bought a car for 18k. It served me well and while not the most comfortable thing, there is no equivalent in size (5 seats + lots of luggage space) in the EV market for a similar price. Salary averages did not go up by 100% to compare to current 40k-60k prices on offered EV products. They need to build smaller, less fancy cars with prices for normal people.
- acdha 3y agoThe sub-$30k EVs are very popular here but they’re also reportedly quite hard to buy. My understanding is that we’re basically seeing the hangover of the auto industry mistiming the pandemic – when they misjudged the market & created a chip shortage, they pushed everything into the highest margin SUVs and trucks where their profit rate is twice as high – and the dealers resenting EVs both for personal political reasons and the way an EV locks in lower profits for their service departments.
- mdorazio 3y agoChevy won’t make enough of them because they don’t make any money on them. In fact, they were losing thousands of dollars on every Bolt sold for years. What customers want is a car that’s sold for below cost, which is of course completely unsustainable.
- huytersd 3y agoMaybe they should refine their manufacturing on the segment that customers actually want so they can provide the vehicle at a reasonable margin.