Thanks, the best one I could think of off hand was him advising giving something away free to lock in upsell merchandise...was it a book? It was posted here no

Thanks, the best one I could think of off hand was him advising giving something away free to lock in upsell merchandise...was it a book? It was posted here not too long ago. He seems to have some good ideas so I need to read some of his books. [EDIT: found a link for All Marketers: http://video.google.com/videoplay?docid=-6909078385965257294 http://video.google.com/videoplay?docid=-6909078385965257294 ]