This is part of what's concerning about 'open' platforms like the Web; large and influential parties inevitably end up steering things to serve someone's bottom

This is part of what's concerning about 'open' platforms like the Web; large and influential parties inevitably end up steering things to serve someone's bottom line somewhere. I'm beginning to think we need hard forks of the Web, because we already have two "spheres" of the Web: the JS-heavy sites-are-apps Web, and the documents-and-links Web. The former can be argued to be a superset of the latter, but with continued anti-user efforts coming from that crowd and their diametrically opposite endgoals compared to an open platform... what real choice do the major parties have but to part ways...?