3 ms·
On one hand Google really wrapped up the whole market quite effectively (especially on the publisher side). On the other hand, I don't know anyone that consider
by crowcroft 3y ago
On one hand Google really wrapped up the whole market quite effectively (especially on the publisher side). On the other hand, I don't know anyone that considers the DoubleClick stack 'nice to use' (best of a bad bunch maybe).
I'm probably naive, but I really believe digital media could be cleaned up significantly simplified if we started over. Programmatic media is massively overcomplicated mess compared to solutions from platforms like Meta.