If apple lose their 30% stranglehold, it will be terrible for their bottom line. I think more app stores hurt apple quite badly and consumers just don't care.

If apple lose their 30% stranglehold, it will be terrible for their bottom line. I think more app stores hurt apple quite badly and consumers just don't care. It's very good for developers who now have to pay the Apple Tax, with no way to avoid it. Gaming on mobile is the majority of this tax and game studios will immediately jump ship making their own payment processor choices to save 20% in a heartbeat.