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With the 34% YoY decrease in Mac revenue, it starts to make sense why Apple held a full video event on Monday for the M3 instead of just issuing a press release
by lapcat 3y ago
With the 34% YoY decrease in Mac revenue, it starts to make sense why Apple held a full video event on Monday for the M3 instead of just issuing a press release for a spec bump. (Note that M2 Pro and M2 Max were announced via PR: https://www.apple.com/newsroom/2023/01/apple-unveils-m2-pro-and-m2-max-next-generation-chips-for-next-level-workflows/ https://www.apple.com/newsroom/2023/01/apple-unveils-m2-pro-...)
Also worth noting is that Apple's "services" revenue is currently under threat on more than one front. 1) Google's massive default search engine payment to Apple is under scrutiny in the ongoing Google antitrust trial. 2) The EU has mandated iPhone sideloading, and App Store revenue falls under services.
- bugglebeetle 3y agoThey really missed the LLM hype train with the M3s, however. I get that these chip improvements are planned quite a ways out, but lower memory bandwidth was short-sighted and effectively gave everyone who wants to do local stuff no reason to upgrade.
- LeafItAlone 3y ago> lower memory bandwidth It’s higher (double) on on the Max chip. Perhaps the intent is to push people who need the better bandwidth to those pricier models?