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Per impression payments are more vulnerable to fraud... Hide the ad unit in some hidden background layer and you're still gonna get paid for impressions even i
by londons_explore 3y ago
Per impression payments are more vulnerable to fraud...
Hide the ad unit in some hidden background layer and you're still gonna get paid for impressions even if no human eyeballs see it...
And you'll get away with it too, because as long as you have millions of web pages and each one only gets a little traffic, there won't be enough statistical power to see that they are underperforming vs just unlucky that none of the first 85 impressions led to a click.
This is already rampant in mobile games.
- Mechanical9 3y agoDoesn't the price per impression still get adjusted based on performance?
- londons_explore 3y agoYes, but only when there is enough performance data. The reality of the web is there is a huge long tail of sites that don't get enough impressions to get a good gauge of click through or conversion data - and the fraud makes use of that to make money.
- spondylosaurus 3y agoCPM is already the industry standard in most environment, and a cottage industry of analysis/anti-fraud tools have sprung up to fight exactly the kind of hidden ads your describing. (In other words, people are aware of this problem.)