4 ms·
I am really curious about the long term result of the Google and DoubleClick merger. I saw a commentor here a few weeks ago calling it a "reverse-takeover" of G
by pests 3y ago
I am really curious about the long term result of the Google and DoubleClick merger. I saw a commentor here a few weeks ago calling it a "reverse-takeover" of Google by DoubleClick. I was around and remember that era fondly so just wondering what was going on behind the scenes and what long-term effects it had.
- crowcroft 3y agoOn one hand Google really wrapped up the whole market quite effectively (especially on the publisher side). On the other hand, I don't know anyone that considers the DoubleClick stack 'nice to use' (best of a bad bunch maybe). I'm probably naive, but I really believe digital media could be cleaned up significantly simplified if we started over. Programmatic media is massively overcomplicated mess compared to solutions from platforms like Meta.