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I don't think that is the right way to think about google. There is virtually no friction or switching cost for a user to use a different search engine. I think
by jshen 3y ago
I don't think that is the right way to think about google. There is virtually no friction or switching cost for a user to use a different search engine. I think the biggest thing keeping google at the top is that they are the default on mobile phones, and they pay a ton of money to apple to keep it that way.
I also think that disruption will come from something that looks different than google, maybe something like chatgpt, that doesn't appear to be a direct competitor at first but ends up taking a significant bite out of usage of google.
- plagiarist 3y agoThere is a some amount of friction because browsers default to it and user inertia from using it for decades.
- jshen 3y agoThat's a good point, and I think the big issue here is that Google owns the most popular browser too.
- userinanother 3y agoAnd the billions Apple gets paid to pick Google as the default
- otabdeveloper4 3y agoGoogle's product is not their search engine.
- jshen 3y agoI'm not sure what you mean.
- otabdeveloper4 3y agoGoogle sells ad space on certain web properties. Some of those properties are search engines, but that is entirely incidental and not important. What they actually sell is a B2B SaaS for participating in auctions on those web properties.
- jshen 3y agoDo you know the split between their search ads and the others?