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They don't work effectively if they aren't targeted on who you are. It would be like TV ads. Biggest example is the IOS privacy which has hit whole industry in
by adrr 3y ago
They don't work effectively if they aren't targeted on who you are. It would be like TV ads.
Biggest example is the IOS privacy which has hit whole industry in terms of marketing effectiveness and cost.
- fsflover 3y agoAny reference proving this?
- adrr 3y agoFB earnings or any earnings from any company that is heavily dependent on performance marketing. And for small businesses. https://arstechnica.com/gadgets/2022/08/small-businesses-count-cost-of-apples-privacy-changes/ https://arstechnica.com/gadgets/2022/08/small-businesses-cou...
- fsflover 3y agoBut did they compare their earning to those with non-tracking, contextual ads?