It was shot on an iPhone 15 Pro Max with professional lighting and sound, and then meticulously polished in postproduction as an ad for the iPhone’s camera. I’

It was shot on an iPhone 15 Pro Max with professional lighting and sound, and then meticulously polished in postproduction as an ad for the iPhone’s camera. I’ve shot log prores on my 15PM last month too; I knew what it can do even before their stunt. If you’re already using this workflow, however, there’s little reason to use an iPhone, given the fact that you already own lenses and sensors that take much better images. Phones don’t have good lenses in them because of space constraints, and the sensors are small. It was a stunt, like a race driver taking a stock Civic around a track. Yes, it’s possible. No, no working professional does that for real. (MKBHD tried it as a test for the Rivian/Amazon electric cargo van review video he made. That’s a much more real-world test than the Apple event—and it shows. The quality is surprisingly good for a phone but it’s still not anywhere near “professional” level.) The “pro” on AirPods and iPhones (and 32GB MacBooks) is just branding.