Regarding that knee-jerk reaction: one clear difference here is that the company does not just sell the tool, as in hardware, they sell a model that already con

Regarding that knee-jerk reaction: one clear difference here is that the company does not just sell the tool, as in hardware, they sell a model that already contains an impression of the likeness of Johannson's voice derived from training data that was built by the supplier, not by those who created the ad. If they'd sold a blank slate to the ad-maker who then fed it with Johansson content until it was able to create the fake, the situation would be very different.