Re: "What is their business model?" In an interview with Sara Lacy, [1] Kevin Systrom notes that: - "27 million people is not too shabby, but it’s nowhere nea

Re: "What is their business model?" In an interview with Sara Lacy, [1] Kevin Systrom notes that: - "27 million people is not too shabby, but it’s nowhere near the scale you need to make a massively large business." - they plan to build a tool for advertisers, because using the iPhone app is a "terrible experience" for them [1] http://windonaleaf.net/post/20464525754/instagram-perform-ads http://windonaleaf.net/post/20464525754/instagram-perform-ad... (via Shawn Blanc)