4 ms·
> This could result in a massive shift downwards for the value of a celebrity endorsement. We should also expect large numbers of authorized AI endorsements.
by londons_explore 3y ago
> This could result in a massive shift downwards for the value of a celebrity endorsement.
We should also expect large numbers of authorized AI endorsements. Imagine you're some actor and a foreign company wants to make a TV advert advertising yogurt and pay you $1000. Might as well say yes - as long as they use AI, you don't even need to lift a finger. In fact, you can authorize thousands of ads across the world and pull in a nice million dollars, while becoming 'the advert guy', all without doing any actual work.
- adra 3y agoOnce you race to the bottom, you'll find that those million $ deals turn into 500k deals, etc.. celebs can do a lot more work than they do today. They protect their brand in part by saying no to the shit brand partnerships that would drag down their reputation. Hey Daniel Craig's AI likeness endorses Bob's oil and lube, it must be good!
- qingcharles 3y agoIs that what the whole Hollywood strike is about though? re: this film -- https://en.wikipedia.org/wiki/The_Congress_(2013_film) https://en.wikipedia.org/wiki/The_Congress_(2013_film)