It's not going to disappear, instead people who work to build a reputation, media celebrities but also scientists and researchers and reporters and politicians

It's not going to disappear, instead people who work to build a reputation, media celebrities but also scientists and researchers and reporters and politicians will have their reputation and image appropriated and used by others without their consent, for speech, for pornography, for propaganda, etc. That's not to say that celebrity isn't a form of inequality or some perfect meritocracy, but your face and voice being used by others isn't inherently democratizing, but instead advantages bad actors.