3 ms·

It does raise the question that if it becomes cheap and easy enough to do, could a celebrity even afford to protect their brand? You can sue a company for doing

It does raise the question that if it becomes cheap and easy enough to do, could a celebrity even afford to protect their brand? You can sue a company for doing this. You can't really sue 10,000 companies. This could result in a massive shift downwards for the value of a celebrity endorsement.

b112 3y ago
As much as I hate it, so many problems will be solved by a lack of anonymity on the web, and by gatekeepers preventing unauthorized access. Yes, I know. There are enormous upsides to anonymity. But at the same time, so much harm would vanish, if every word written, and every deed done, was indelibly linked to the entity responsible. I think, sadly, this is where all this will end up.
- JohnFen 3y ago
  > so many problems will be solved by a lack of anonymity on the web Honestly, I can't think of very many problems that would be solved by removing anonymity. There are a few, mostly related to to reducing actual criminal activity, but not enough to compensate for what we'd lose.
  - londons_explore 3y ago
    Well you'd immediately get rid of all spam... And hate speech/fraud/scams could be punished.
    - JohnFen 3y ago
      I think spam levels would be unchanged. Cases of fraud are indeed one of the kinds of crime that would be reduced -- but absolutely not eliminated.
kevinmchugh 3y ago
The first company I saw that offered ai voice cloning was essentially pitched as an entity just to protect a celebrity's likeness. They'd sell to celebs and become eg the exclusive vendor of authorized Taylor Swift AI voice cloning, never license it to anyone, and sue anyone else who cloned her voice or image. Seems like a reasonable plan.
code51 3y ago
Exactly. It's not hard to imagine cloning agencies buying avatar/voice of people dirt cheap before they get famous and reselling the rights.
londons_explore 3y ago
> This could result in a massive shift downwards for the value of a celebrity endorsement. We should also expect large numbers of authorized AI endorsements. Imagine you're some actor and a foreign company wants to make a TV advert advertising yogurt and pay you $1000. Might as well say yes - as long as they use AI, you don't even need to lift a finger. In fact, you can authorize thousands of ads across the world and pull in a nice million dollars, while becoming 'the advert guy', all without doing any actual work.
- adra 3y ago
  Once you race to the bottom, you'll find that those million $ deals turn into 500k deals, etc.. celebs can do a lot more work than they do today. They protect their brand in part by saying no to the shit brand partnerships that would drag down their reputation. Hey Daniel Craig's AI likeness endorses Bob's oil and lube, it must be good!
- qingcharles 3y ago
  Is that what the whole Hollywood strike is about though? re: this film -- https://en.wikipedia.org/wiki/The_Congress_(2013_film) https://en.wikipedia.org/wiki/The_Congress_(2013_film)

b112 3y ago

As much as I hate it, so many problems will be solved by a lack of anonymity on the web, and by gatekeepers preventing unauthorized access. Yes, I know. There are enormous upsides to anonymity. But at the same time, so much harm would vanish, if every word written, and every deed done, was indelibly linked to the entity responsible. I think, sadly, this is where all this will end up.

JohnFen 3y ago
> so many problems will be solved by a lack of anonymity on the web Honestly, I can't think of very many problems that would be solved by removing anonymity. There are a few, mostly related to to reducing actual criminal activity, but not enough to compensate for what we'd lose.
- londons_explore 3y ago
  Well you'd immediately get rid of all spam... And hate speech/fraud/scams could be punished.
  - JohnFen 3y ago
    I think spam levels would be unchanged. Cases of fraud are indeed one of the kinds of crime that would be reduced -- but absolutely not eliminated.

kevinmchugh 3y ago

The first company I saw that offered ai voice cloning was essentially pitched as an entity just to protect a celebrity's likeness. They'd sell to celebs and become eg the exclusive vendor of authorized Taylor Swift AI voice cloning, never license it to anyone, and sue anyone else who cloned her voice or image. Seems like a reasonable plan.

code51 3y ago

Exactly. It's not hard to imagine cloning agencies buying avatar/voice of people dirt cheap before they get famous and reselling the rights.

londons_explore 3y ago

> This could result in a massive shift downwards for the value of a celebrity endorsement. We should also expect large numbers of authorized AI endorsements. Imagine you're some actor and a foreign company wants to make a TV advert advertising yogurt and pay you $1000. Might as well say yes - as long as they use AI, you don't even need to lift a finger. In fact, you can authorize thousands of ads across the world and pull in a nice million dollars, while becoming 'the advert guy', all without doing any actual work.

adra 3y ago
Once you race to the bottom, you'll find that those million $ deals turn into 500k deals, etc.. celebs can do a lot more work than they do today. They protect their brand in part by saying no to the shit brand partnerships that would drag down their reputation. Hey Daniel Craig's AI likeness endorses Bob's oil and lube, it must be good!
qingcharles 3y ago
Is that what the whole Hollywood strike is about though? re: this film -- https://en.wikipedia.org/wiki/The_Congress_(2013_film) https://en.wikipedia.org/wiki/The_Congress_(2013_film)