It's complicated. See articles, for example, on the "right of publicity": https://firstamendment.mtsu.edu/article/right-of-publicity/ https://firstamendment.mt

It's complicated. See articles, for example, on the "right of publicity": https://firstamendment.mtsu.edu/article/right-of-publicity/ https://firstamendment.mtsu.edu/article/right-of-publicity/ There's certainly precedent for where using a visual likeness ended up being a copyright violation.