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No surprise here - the 3 companies (Pearson, Cengage, and Macmillan) are the furthest behind the tech adoption curve of their big competitors & parent companies
by officialchicken 15y ago
No surprise here - the 3 companies (Pearson, Cengage, and Macmillan) are the furthest behind the tech adoption curve of their big competitors & parent companies.
And the real threat is from iBooks, but they won't dare go after Apple.
If you can't innovate, litigate and legislate.
EDIT: here's a link to book mentioned in article - http://www.amazon.com/Campbell-Biology-MasteringBiology-9th-Edition/dp/0321558146 http://www.amazon.com/Campbell-Biology-MasteringBiology-9th-...
- freshfruit 15y agoIt's true that they are actively trying to keep their textbooks as the primary content source for as long as possible. This is their highest margin product and don't want to lose it. This is unfortunate. However, they do have a remarkable number of digital initiatives. Checkout Pearson's partnership with Knewton for a great example.