New TLDs are usually opened in multiple phases: - sunrise, usually reserved to TMCH users (trademarks) - landrush/EAP (early access program), open to everyone

New TLDs are usually opened in multiple phases: - sunrise, usually reserved to TMCH users (trademarks) - landrush/EAP (early access program), open to everyone with decreasing price every day of the phase - pre-registrations, if I remember well it's to ask the registrar to try and register your domain name as soon as the GA phase opens (and you get refunded if the domain is already taken) - and general availability This is classic shit in the domain name business, nothing new here