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That's not true, ads have always been targeted. On the telly you don't see the same ads on all stations all the time. They are segmented depending on the averag
by vasdae 3y ago
That's not true, ads have always been targeted. On the telly you don't see the same ads on all stations all the time. They are segmented depending on the average profile of the viewer. If you are watching a soap opera you will see ads for diapers for female incontinence.
- gpderetta 3y agoOf course I meant targeted to the specific reader/watcher. Context targeting was not the issue.
- latexr 3y ago> ads have always been targeted. To groups, not individuals. Soap operas cast a wide net, they don’t target you specifically. Which is very much possible with Facebook ads. https://observer.com/2014/09/marketing-whiz-drives-roommate-to-brink-of-insanity-with-ultra-targeted-ad-campaign/ https://observer.com/2014/09/marketing-whiz-drives-roommate-...