It seems as though we are in competition with the ad buyers. And it turns out, the ad buyers will usually pay more to show an ad, than the recipients will pay t

It seems as though we are in competition with the ad buyers. And it turns out, the ad buyers will usually pay more to show an ad, than the recipients will pay to not show it. I was once a member of a forum that ran on ads. Users asked and begged for an ad-free version for years. Finally, the owner added it. But everyone revolted: the cost to go ad-free (something loke $15 per year) was way too high! But it turns out that was far below what advertisers would pay. By his estimate, he was losing money every time someone bought the allegedly too-expensive ad free version. I think the short answer is that consumers are cheap.