Yes, but as someone who has done a lot of freelance writing, I can tell you that 'what makes the client happy' is often orthogonal to 'what's best for the clien

Yes, but as someone who has done a lot of freelance writing, I can tell you that 'what makes the client happy' is often orthogonal to 'what's best for the client'. It's challenging to make them see sense when they have a bee in their bonnet about the latest bit of technological or marketing flimflam. You're often put in the position where your choices are to get fired or do what they want and watch their sales and search rankings tank. Unfortunately, 'I told you so' doesn't seem to cut much ice when that happens.