I think this is more about ads then copyright. All these recipe blogs I've seen still follow with an uncopyrightable list of ingredients and simple directions.

I think this is more about ads then copyright. All these recipe blogs I've seen still follow with an uncopyrightable list of ingredients and simple directions. The recipe still isn't worthy of copyright, even if the content accompanying it is. Sure, the author may be working on something they are passionate about, but the site itself is all about the ad revenue.