My preferred narrative for enshitification is death by 1000 bean-counters. A manager who needs to hit performance targets to get their 6-7 figure bonus is heavi

My preferred narrative for enshitification is death by 1000 bean-counters. A manager who needs to hit performance targets to get their 6-7 figure bonus is heavily incentivised to juice the stats this quarter. If they already show you 2 ads before a video, why not 3 or 4? Who cares if the platform as a whole slowly becomes less usable, my numbers are up! What is required is strong vision at the top, telling the bean-counters to dial it all the way back, to be able to see when the golden goose is becoming a boiled frog. Google used to know that what's good for the internet is good for Google. Sundar Pichai, you're not that guy pal.