We don't have a fully globalised culture yet, what an average American wants isn't what an average Japanese wants. Of course even then, there are disparities an

We don't have a fully globalised culture yet, what an average American wants isn't what an average Japanese wants. Of course even then, there are disparities and outliers, but we can't really overlook that if you "want" an SUV or an Apple Watch, that's quite likely going to be because the people around you find it valuable. I'd go even a bit further as to say that what is important is probably what people "need", not "want". Apparently we mostly "want" as much as we can have anyway, because that used to be helpful for not dying before being able to reproduce enough. > because that's also the part of the population that owns most of the guns That made me giggle