if they could filter out SEO garbage I think the problem with Google is that 'garbage' is highly subjective, and what you think is awful is actually highly eng

if they could filter out SEO garbage I think the problem with Google is that 'garbage' is highly subjective, and what you think is awful is actually highly engaging for a lot of users. Google has massive amounts of data about what results users click on, how much time they spend on a website, how much scrolling they do, etc. To technical people we see that as SEO 'trapping' people to push engagement rankings up, but the reality is that it's just engagement. People could leave a site of they wanted to, but they don't. They scroll through those 20 paragraphs of recipe back story. That data means Google are finding accurate results. If anything this shows that Google's results personalization isn't taking your engagement into account. A problem that will get worse as more people block analytics.