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Propaganda (1928) [pdf]
- jruohonen 3y agoWhen compared to other classics in this genre, Bernays' take is actually well-written and eloquent. If you read his conclusion, it also reflects a distant era when the term "propaganda" still carried a positive vibe.
- gumby 3y agoWell, the German propaganda ministry was the marketing or advertising ministry of the state. Once their term had been colonized, regular marketing types needed to find a new term. At least they, of all groups, were positioned to get the word adopted. If there’s anything good to take from that it’s that at least those guys didn’t want to be associated with the nazis, at a time when the nazis were still reasonably popular in the USA.
- 082349872349872 3y agoI'm a fan of Linebarger ( https://www.gutenberg.org/files/48612/48612-h/48612-h.htm https://www.gutenberg.org/files/48612/48612-h/48612-h.htm ) who also proposes a systematic way to approach propaganda analysis.
- jschveibinz 3y agoIf you haven’t watched the series “Century of the Self” (BBC) yet, please check it out. You can usually find it on YouTube. The documentary tells a story of Bernays’ and his uncle Sigmund’s impact on the 20th century.