3 ms·

Your honor, we created an ai model of a blonde humanoid and named her scarlet and told it generate off of a movie star look. We then created a voice ai trained

by pylua 3y ago

Your honor, we created an ai model of a blonde humanoid and named her scarlet and told it generate off of a movie star look. We then created a voice ai trained on people impersonating a well known actress. I wonder how that will go in court.

kjs3 3y ago
Quite well for Scarlett, at least in the US (your jurisdiction may vary). It's established that if you get a look-alike actress, maybe a voice-over person who sounds like her, and make an ad implying it's actually her and she endorses the product, you lose[1]. Do you think AI makes this different? [1] https://www.lexology.com/library/detail.aspx?g=c29600ca-8ef8-4ff6-a678-5a5ccb95b6f0 https://www.lexology.com/library/detail.aspx?g=c29600ca-8ef8... "Conclusion: Celebrity endorsements in advertising have long been viewed as a better way to bring attention to a brand or product than an advertisement with unknown models or actors, which is why celebrities can command such a high price for their endorsements. Some celebrities even chose not to appear at all in any commercial advertising, which the right of publicity (and the right of privacy) empowers them to do. When companies are not successful in properly securing the legal right to use a celebrity’s image, identity, voice, or persona in an advertising campaign, they may be under the mistaken impression that it is nevertheless permissible to use a look-alike or sound-alike, in order to evoke the celebrity’s image in the minds of the public in connection with its own product, while not actually using the celebrity’s image. However, the right of publicity and the false endorsement branch of the Lanham Act give celebrities powerful tools to correct any such mistaken impression." edit: pronoun clarity
- pylua 3y ago
  Doesn’t look good for the defense. One difference I do see here is that there is an explicit disclaimer present on the ad if I am reading it correctly. That sort of disclaimer may work well for South Park but I don’t know about this.
- CaptainZapp 3y ago
  For example : https://www.punknews.org/article/21912/tom-waits-wins-another-sound-alike-case https://www.punknews.org/article/21912/tom-waits-wins-anothe...
hooverd 3y ago
Judges hate the "oopsie whoopsie did we do that? ;)" defense.

by pylua 3y ago

kjs3 3y ago

Quite well for Scarlett, at least in the US (your jurisdiction may vary). It's established that if you get a look-alike actress, maybe a voice-over person who sounds like her, and make an ad implying it's actually her and she endorses the product, you lose[1]. Do you think AI makes this different? [1] https://www.lexology.com/library/detail.aspx?g=c29600ca-8ef8-4ff6-a678-5a5ccb95b6f0 https://www.lexology.com/library/detail.aspx?g=c29600ca-8ef8... "Conclusion: Celebrity endorsements in advertising have long been viewed as a better way to bring attention to a brand or product than an advertisement with unknown models or actors, which is why celebrities can command such a high price for their endorsements. Some celebrities even chose not to appear at all in any commercial advertising, which the right of publicity (and the right of privacy) empowers them to do. When companies are not successful in properly securing the legal right to use a celebrity’s image, identity, voice, or persona in an advertising campaign, they may be under the mistaken impression that it is nevertheless permissible to use a look-alike or sound-alike, in order to evoke the celebrity’s image in the minds of the public in connection with its own product, while not actually using the celebrity’s image. However, the right of publicity and the false endorsement branch of the Lanham Act give celebrities powerful tools to correct any such mistaken impression." edit: pronoun clarity

pylua 3y ago
Doesn’t look good for the defense. One difference I do see here is that there is an explicit disclaimer present on the ad if I am reading it correctly. That sort of disclaimer may work well for South Park but I don’t know about this.
CaptainZapp 3y ago
For example : https://www.punknews.org/article/21912/tom-waits-wins-another-sound-alike-case https://www.punknews.org/article/21912/tom-waits-wins-anothe...

hooverd 3y ago

Judges hate the "oopsie whoopsie did we do that? ;)" defense.