It's possible to register at the root, but ICANN has disallowed it for gTLDs (countries see ccTLDs as TLDs they "own" so ICANN isn't interested in trying to imp

It's possible to register at the root, but ICANN has disallowed it for gTLDs (countries see ccTLDs as TLDs they "own" so ICANN isn't interested in trying to impose too many rules on them - http://ai http://ai. ) And companies have definitely purchased their own TLD for use cases that don't violate ICANN. For example: https://blog.youtube https://blog.youtube https://applecard.apple https://applecard.apple https://pki.goog/ https://pki.goog/ https://goo.gle https://goo.gle and of course https://registry.google https://registry.google / https://blog.google https://blog.google which was the domain submissed.