SEO still isn't dying, but low DR niche sites built for Amazon commissions and display ads, where the owner & writers have little- to no domain expertise, have

SEO still isn't dying, but low DR niche sites built for Amazon commissions and display ads, where the owner & writers have little- to no domain expertise, have been holed below the waterline by Google's latest updates. Correctly so IMO. From what I've heard, ecommerce, small business SEO etc. are unaffected.