Hopefully, it'll die in a fire? Not that I really think that. There's too much incentive to fine new and exciting ways to game the system, instead if actually

Hopefully, it'll die in a fire? Not that I really think that. There's too much incentive to fine new and exciting ways to game the system, instead if actually just being relevant. Google and, to a lesser extent, other search engines, deserve some of the blame for having easily gameable ranking algorithms. Still, it's mostly on the bad actors doing the gaming, and the people hiring them to do it.