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How is this different that what IRI sells? Or Argus? Or the various merchant exchanges (e.g. WMX/Walmart, 8451/Kroger)? Genuinely curious.
by alberth 3y ago
How is this different that what IRI sells?
Or Argus?
Or the various merchant exchanges (e.g. WMX/Walmart, 8451/Kroger)?
Genuinely curious.
- izyda 3y ago- IRI sells syndicate (aggregate) data on CPG sales -- individual brands in the store -- not at the merchant level (ie. Chipotle) - Kroger/Walmart sell more detailed versions of that, but for their own stores AFAIK - I am not familiar enough w/ Argus to know to be honest, but I do not see them come up for competitive intelligence use cases (which is what we are aiming for) outside of card issuers/merchant acquirers themselves. That said, we obviously have competitors. We are trying to differentiate with our data accuracy, focus on data scientists, and focus on Snowflake approach. Obviously, this is a first product: we hope to add to it. See the vision here: https://magis.substack.com/p/datanomics https://magis.substack.com/p/datanomics