> still a ton of keywords don't have any advertisers at all. Optimizing for these has been the number#1 revenue maker in the past 3 years. The more Google trai

> still a ton of keywords don't have any advertisers at all. Optimizing for these has been the number#1 revenue maker in the past 3 years. The more Google trains its normal users that “generic queries will get you spoon-fed generic-ness, so you have to be specific to get what you want…” the more valuable placement on long-tail keywords will become. People aren’t going to stop searching, they’ll just hate Google more when doing so. And they’ll begrudgingly adapt. The SEO industry will be fine. Startups that naturally breathe long-tail SEO will excel. Incumbent advertisers will see keyword costs rising across the board, though, and perhaps pass costs to customers. That’s not inherently a bad thing - but there’s a lot more to the debate there than just this aspect.