The service regions are kind of a government mandated monopoly for who can offer service where. However, the FCC is now requiring automated speed testing so if

The service regions are kind of a government mandated monopoly for who can offer service where. However, the FCC is now requiring automated speed testing so if you say you can offer 100/100 symmetrical you have to prove it. The FCC can pick any customer and say "prove this customer can get the service they are paying for" -- for us, that means installing a cloud connected router that automatically connects and tests. Apparently the fines are pretty gnarly...