Absolutely. Indeed I'd argue that it's an implicit part of performing step zero - understanding the role and the person. If you don't understand what your pote

Absolutely. Indeed I'd argue that it's an implicit part of performing step zero - understanding the role and the person. If you don't understand what your potential employee is looking for in a role - be it money, responsibilities, working environment, or whatever - then you're never going to find 'em. For example I'm continually amazed at the number of companies who decide that they need an uber-geek with a ten year track record of delivering e-commerce platforms (or whatever) - and then go about recruiting them as if they were unemployed. Sigh.