If you want every ISP to provision the full bandwidth for every customer, so that their network can handle all their customers using their full bandwidth at the

If you want every ISP to provision the full bandwidth for every customer, so that their network can handle all their customers using their full bandwidth at the same time, it is going to cost each subscriber a LOT more money or get a lot lower peak bandwidth. I think MOST people would prefer to pay less and be able to use the full speed for a fraction of the time. If you want to know how much more expensive the connection would be if you expect to use the full bandwidth 24/7, just look at the cost you pay for transit in a datacenter. It is multiples of the cost home consumers pay at a per-bit level. Most users are best served by being told the speeds they will usually get if they stay within average usage patterns, because that is what most people do.