Probably the bait and switch. Fire up an ad free platform, drum up a viewer and creator base to undermine competitor sites (remember Vimeo?), and once they're

Probably the bait and switch. Fire up an ad free platform, drum up a viewer and creator base to undermine competitor sites (remember Vimeo?), and once they're all irrelevant or outright gone, start pulling this crap? Yea, people will be annoyed. At least until the content creators get smart, and start posting their content across the various alternatives that have been popping up since YouTube has become a cesspool, such as Rumble, Bitchute, or Odysee. I don't see a reason to be too upset about this all though; it doesn't take much to still block these ads, and meanwhile, this is going to just help motivate creators to finally do the smart thing and move to the less abusive platforms.